Last Update; 15 May 2020 – Post COVID-19 (virus emoji indicates impacted) 🦠

Business Name: Dify Social®
Profession: Certified Practicing Marketer (CPM) - Social Media Marketing
Location: Online from Footscray, Melbourne | Years in Business: 11th as a Consultant
Previous Types of Employment/Jobs: Sport & Recreation Consultant & Community Development Manager 'with and for' Local Government – including Recreation & Culture Manager at the City of Rockingham (2000-2007, WA), Leisure Policy & Planning Coordinator at Brimbank City Council (2008-2009, Vic) & @leisure (2010-12)

Spouse/Partner: Huong | Children: Finn (24), Tatum (22), Oliver (4) | Pets: Would like to foster a greyhound (with wife’s permission!)
Hobbies: Play beach volleyball competitively | Activities of Interest: Zoo, museum, faith, AFL, surfing & kayaking | Weekend event staff (security) on MCG arena 🦠
Car: Holden Captiva |  Laptop: MacBook Pro (LG Monitor) | Phone: iPhone (6s)

DISC Profile (Free via Tony Robbins)
Very High I = Influence; Very Outgoing and Persuasive, Very People Oriented, Quite Optimistic Outlook, Strong Communication Skills, Likes to have Variety in the day
High D = Dominance; Assertive, Results Focused, Rapid Decisions, Will Seek Challenges, Can Be Aggressive and Impatient (beware!), Desires to Lead

My burning desire is to: to have impact and create a positive legacy - with Dify Social media marketers (in BNI chapters) across Australia & NZ
Something no one would know about me: I was Cable Beach Club Resort’s (Broome, WA) first ever Guest Activities Coordinator in the early nineties and helped deliver a baby camel on the beach!
My key to success: do what you're good at; do what you're passionate about; and do what you can make a living out of!

GOALS: For Dify to be to social media marketing, what BNI is to small business networking - with Marketers across Melbourne, Vic and into other Australian & NZ capital cities aligned to BNI regions. Using the Franchise Simply program to create DIFY JOBS.

ACCOMPLISHMENTS: Have established and provided social media marketing services with and for 250+ clients since 2012. Awarded Anthill Top 100 Cool Company (award in 2015 & 2018). AMI National Marketing Awards judge (2018). Through B1G1 provide safe space to children (Vietnam), computer education to indigenous children (Australia) and more.

INTERESTS: Beach volleyball player, sports enthusiast, Freo Dockers supporter & Western Bulldogs member, ol’ school surfer, church goer and enjoy spending quality time with the family – going to zoo, museum & road trips, with regular trips ‘home’ to Perth & Hanoi.

NETWORKS: BNI, Wyndham Biznet, Marketers Club, dm (direct marketing) forum, Australian Marketing Institute (AMI), Franchise Council of Australia VIC / Tas (Coffee Club), Melbourne Beaches Volleyball Association, Hillsong (Melbourne West) & Neuma Church.

SKILLS: Master of Marketing, AMI Certified Practising Marketer, B.App.Sc Sport & Recreation – have been developing a social media marketing model for small businesses since 2012 i.e I’ve done > 10,000 hours, which qualifies me as an outlier (ref Malcom Gladwell)!

CONTACT SPHERE: Best referral partners are typically; Business / Marketing Coaches, Web developers, SEO professionals & Photographers / Videographers

LAST 10 CUSTOMERS: Ref BLOG - including; MineOps Software, Stable-Eyes, Tech Seek - Small Business IT Support, Fusion Heating & Cooling, Personal Independence Providers, Northern Myotherapy 🦠, Action Words / dm Forum 🦠

APPOINTMENTS: To book a '1-to-1' or social media 'audit & Consult' online ( with Steve you can check availability and arrange a time via [Facebook] => Best times are generally Wed or Fri mornings, or late in working day i.e. ~5.30pm AEST.