PRACTICAL SOCIAL MEDIA MARKETING STRATEGY
Know what to say, who you're talking to and where to focus your social media efforts.
Dify Social provides practical social media marketing planning for businesses that want greater clarity and consistency across their online presence.
Working collaboratively with Steve, we'll identify your target audience, key messages, content priorities, relevant social media channels, posting approach and opportunities for paid advertising - creating a practical plan that reflects your business rather than a generic social media formula.
Strategy can be completed as a standalone 1-2 hour planning session, combined with a Dify Social Set-Up, or used to prepare your business for ongoing Dify Social Management.
A Strategy planning session is required before Dify Social commences Facebook/Meta advertising for your business, ensuring the target audience, campaign objectives, messaging and advertising approach are agreed before campaigns are created.
BENEFITS = KNOWING
- Why you're using social media - your business and marketing objectives
- Who you're trying to reach - your target customers, prospects and referral community
- What you should share - your key messages and content priorities
- Where you should be visible - the channels most relevant to your business
- When and how often you should post
- How organic content and paid advertising can work together
KEY DELIVERABLES
A collaborative Strategy session may include:
- Defining your target audience, including relevant geographic and demographic considerations
- Identifying the problems you solve and actions you want your audience to take
- Clarifying your key messages and content themes
- Selecting and prioritising relevant social media channels
- Establishing an appropriate posting and scheduling approach
- Integrating social media with your broader marketing activities
- Identifying practical tactics for each relevant channel
- Facebook/Meta advertising planning, including target audiences, campaign objectives, recommended campaign types and indicative advertising spend
DIFY SOCIAL'S SOCIAL MEDIA MARKETING MODEL
Dify Social's Social Media Marketing Model provides a practical framework for considering how your business strategy, online presence, content, target audience and marketing investment work together.
During your Strategy session, we'll use these principles to help identify where your business should focus its social media marketing efforts and what practical actions make sense for you.
DIFY SOCIAL STRATEGY
$229.50/hour incl. GST
A practical 1–2 hour social media marketing planning session, tailored to your business, objectives and level of support required.
1-hour Strategy session - $229.50 incl. GST
2-hour Strategy session - $459 incl. GST
Strategy can be undertaken as a standalone service, following a Dify Social Set-Up, or as part of preparing your business for ongoing Dify Social Management.
An Express Set-Up + Strategy option can also combine a 2-hour professional Set-Up with a 1-hour Strategy session for businesses wanting to establish their profiles and marketing direction together.
ADDITIONAL INFORMATION
Dify Social may accept Bartercard Australia and Qoin for one-off Set-Up and Strategy services by arrangement, where the business also has an ongoing cash-paid Digital Asset Care or Dify Social Management service.
For ongoing Dify Social Management services, Bartercard or Qoin may be accepted for up to 50% of monthly fees, where negotiated and agreed in advance.
Dify Social also accepts mainstream cryptocurrencies including Bitcoin (BTC), Ethereum (ETH) and USD Coin (USDC). Up to 100% payment in cryptocurrency may be accepted by arrangement, with all services quoted and invoiced in AUD. See DIFY CRYPTO for further information.
READY TO PUT A PRACTICAL SOCIAL MEDIA PLAN IN PLACE?
Book a chat with Steve to discuss whether a 1-hour or 2-hour Strategy session is the right fit for your business.
BOOK A CHAT
WHAT HAPPENS AFTER STRATEGY?
Your Strategy gives you a practical direction for your social media marketing - what you're trying to achieve, who you want to reach, what to communicate and where to focus your efforts.
You can use the Strategy to manage your social media yourself, or have Dify Social put the plan into action for you.
Dify Social services follow a simple Protect → Build → Grow pathway, with ongoing support available from Digital Asset Care through to do-it-for-you social media marketing.
If you'd prefer Dify Social to take care of your ongoing online presence and social media marketing, explore DIFY MANAGEMENT - from Digital Asset Care and Maintenance+ through to ongoing do-it-for-you social media marketing.